Work Experiences
Global Marketing / Graphic Design & Multimedia / Project Management / Employee Branding / User and Market / Journal
Global Marketing Intern
• Facilitated Trilligent, a web3 company, in selecting a virtual company location in the metaverse; this entailed assisting with publicity and writing guidance manuals.
• Finalized competitive product research and cooperation negotiation, and selected the best feed burner solution, QR code generator, and Swagger supplier.
• Assumed responsibility for monitoring media and PR industry news, and enacted opportunity and risk analysis and assessment.
• Drafted pitch notes and blog posts for news and opportunities, and contacted media for coverage.
• Conceptualized external publicity plans and internal schedules for important news and events.
Graphic Design & Multimedia Assistant
• Excelled in the production of video, audio, and web resources via Adobe Suite; this included special effects production, color correction, and audio editing and mixing.
• Leveraged Figma to edit UX design materials for online deliveries.
• Participated in the design and editing of posters, banners, PowerPoint slide masters, and other graphic design deliverables.
Project Manager Intern
• Tasked with determining core gameplay and system of projects, which included optimizing versions and functions via competitive product analysis, user survey, and IP element sorting.
• Helped drive the implementation of project modularization, promoted progress of product development, and determined the content and launch time of each version.
• Nurtured comprehensive communication between departments, anticipated and mitigated risks, and aided project team resource mobilization.
• Carried out player symposium and flow testing, and verified optimization results.
• Tracked purchase strategy and content optimization of competitive products, in addition to having measured CPA, LTV, and ROI.
• Identified art style and functional modules, and promoted acquisition and long-term retention efforts.
Employer Branding Intern
• Aided establishment of Changyou’s brand value proposition, and developed content and communication strategies around EVP.
• Forged critical alliances with third-party businesses, and designed a multi-channel budget.
• Improved the interview process, expanded employer brand, attracted school-enterprise relationships, tapped the creativity of employees, and improved undertaking mechanisms between school and company.
Public Relation Intern
• Recognized for utilizing MeltWater to conduct data mining, along with having monitored public opinions of technology brand Vivo around the world and completing crisis assessment and treatment.
• Studied public opinions of competing brands, made visual data reports, and quantified the impact of product release and publicity activities on sales.
• Designed and translated promotional materials for Vivo and Skyworth across global markets.
• Enacted public relations environment research for each region.
• Completed psychological insight for consumers, and formulated overseas market promotional strategy according to the purchasing demand and habits of consumers.
User and Market Intern
• Planned Penguin Tutoring products’ information flow purchase volume, content sharing and other user growth, fission and activation activities. Familiarized with designing products, analyzing data, monitoring reports, evaluating channels, and optimizing launch, which achieved a 500% increase in the number of seed community and a 10% increase in the conversion rate of paid product within two weeks.
Trainee Journalist
• Participated in the preliminary topic selection, content planning and manuscript writing of Global People magazine. Designed interview outline, completed interviews with interviewees.
• Planned and designed the content, layout, figures, and copywriting of the Ministry of Foreign Affairs publicity album "Diplomacy of Great Powers".
We-media Author
• Responsible for operating a personal we-media account independently, gaining more than 31,000 followers, 84,000 endorsements, and 41,000 collections within one year.
• Exhibited skills for effectively maintaining business cooperation with leading enterprises in related fields.